SPORT: Rajiv Ruparelia the chairman Trustee Central Motor Club has shared tips with the Federation of Uganda Motor sports on what needs to be done in order for the association to be financially sustainable.
According to Mr Rajiv Ruparelia, there are five Channels through which they can generate revenue from FMU.
The businessman says identify the option of selling TV Rights based on the fan base to the sport and later to sale advertisement space when Rally is being shown on Air
“We have Twelve Calendar events a year. For example today each time the rally fraternity has an event in one of the places in Uganda through different districts or region we intend to take about 1.5billion worth of economic spending when we go up there and that was tabled by FMU officials which means if we go to Masaka we book all the Hotels and feed ourselves at large”. Rajiv says.
The Ruparelia Group Managing director further reveals that FMU can engage a multinational or large Scale business that can take on sponsorship of the whole Calendar event by being the main sponsor for the Federation of motor sport of Uganda, which means they can be given brand recognition to communities.
“Being creative by looking for spaces within the circuits of viewing stations and those viewing stations will be given on a road map to people in advance and public can be able to access these stations by paying a small fee and can be sold to cooperates as well”. He adds.
He also says that FMU has to create its basis Foundation to prevent begging for money to be able to create value internally including “organizing ourselves”.
“The Federation has people who always keep confusing everybody and take us backwards and as you see the NEW FMU TODAY has made a great adjustment”. He added.
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