Business

MTN to reward artistes in monthly CallerTunez Awards

MTN Uganda has revived the MTN CallerTunez Awards that will see artistes earn from their music and other content, every month for the duration of the promotion due to end in December 2021.

These monthly awards come in at a time when concerts and other outdoor entertainment have been suspended as a preventive measure against the spread of COVID-19, significantly affecting income of artistes and other owners of audio content.

With the new monthly MTN CallerTunez Awards, lucky artistes with the highest number of downloads will win UGX 2,000,000 per artiste while those who own content e.g., content providers with the most improved downloads in a month, will win UGX 1,000,000.

Every month, 20 lucky customers that download or actively use MTN CallerTunez will also randomly be chosen to win UGX 50,000 each (through MTN Mobile Money) and smartphones.

“The MTN CallerTunez Awards are meant to recognize and reward both the artistes that create the content used as caller tunes as well as the customers who download and use the tunes,” explained Somdev Sen, the MTN Uganda Chief Marketing Officer. “We are happy to provide our artistes with an alternative source of income especially during this time when the pandemic has disrupted their work.”

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MTN offers the CallerTunez service through a monthly subscription in partnership with Huawei. Under this service, MTN customers can download their favorite songs or audio skits as a ring back tune for their callers to listen to, when they place a call to the customers phone.

For customers to get a caller tune, they simply dial *170# and follow the prompts. Each caller tune is charged at UGX 700 and is valid for a period of 30 days.


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