KAMPALA, UGANDA: The Ruparelia Group, a Ugandan-owned business empire has unveiled a new state of art music record label and studio in Uganda as it aims to promote Ugandan talents in the lucrative entertainment industry.
The new mega record label dubbed “Night Shift Studio” was officially launched yesterday (Friday) at the Ruparelia Group offices in Kampala. The function for the studio opening was officiated by City businessman Mr. Rajiv Ruparelia, the son of Uganda’s top Billionaire Sudhir Ruparelia, who also doubles as the Ruparelia Group Chairman.
The record label’s official slogan is “We’re all about today’s best music”, an impression that the studio aims to transform today’s music industry but also create a life-changing pattern among Ugandans countrywide.
Sources close to the Ruparelia’s intimated to this website that millions of shillings have been invested in the studio project with state-of-the-art modern recording equipment set up already to bolster a new gem of music promotion and scenery in the country.
Mr. Rajiv, who is the managing director of Ruparelia Group says the Night Shift studio will not only offer music recording at very affordable costs but also aims to scout for music talent all over Uganda to bring them into the limelight.
“Our flagship Night Shift studio will support, develop and listen to the needs and aspirations of gifted young musicians who present challenges to their musical development. Our core will be the growth of the young lives we affect; inspiring examples of musical talent and life development,” Rajiv said.
Night Shift Studio signs new talent
During its official launch, the Night Shift Studio kicked off its operations with a new talent signed up to the record label whom they will support and lift him to become the next big thing in Uganda’s music industry.
Jasper Ekuju whose video went viral last month while he was singing with his father using their traditional music equipment was officially signed on October 4th, 2021, and is set to record his first single under the new mega studio as he embarks on his musical journey.
“Today we present to you the youngster Jasper Ekuju and his father Steven Omara. Ekuju is the next biggest talent from the Northern Region and we intend to have his music listened to throughout the whole country,” Rajiv said while unveiling Ekuju to the media.
“As the Ruparelia Foundation, through Night Shift studio and production, we will continue creating opportunities and harness the power of music to transform the lives of young musicians across the country. We will also strive to ensure gifted young musicians from low-income backgrounds flourish and support their talent,” he added.
Rajiv also noted that the Studio will provide access to life-changing opportunities to young musicians from low-income backgrounds regardless of their ethnicity or race.
About Ruparelia Foundation
The Ruparelia Foundation, a life-changing organ of the Ruparelia Group was founded in 2012 with a vision to create a positive and transformative change in the community and we believe this was one of such causes that fit well within our aims.
Basing on our catchphrase “Enriching Lives Together”, for the past eight years the Foundation has worked together with several people championing positive change in different communities across Uganda.
To achieve its goal of having improved livelihoods in society, the Foundation works to improve a solution directly or with strategic partners from the business, government, and non-profit sectors.