KAMPALA, UGANDA: Toyota Uganda Limited, the leading car distributor in the Ugandan car market has rebranded and changed its name to CFAO Motors Uganda Limited.
CFAO is accronym for Compagnie Française de l’Afrique Occidentale, and the company has also adopted a new corporate visual identify in the process.
This transformation according to CFAO goes hand in hand with the progressive expansion of the range of solutions offered by the company and is hinged towards rapid expansion and provision of a wide range of its services.
The rebrand and change of Toyota Uganda Ltd name to CFAO Uganda Ltd was announced by its Managing Director, Thomas Pelletier on Wednesday during a function held at Sheraton Hotel in Kampala.
Mr. Pelletier said the new name (CFAO Motors Uganda) reflects the full range of services the company offers in addition to the exclusive distribution of new Toyota vehicles in Uganda, and therefore, even after rebranding, they will strategically invent themselves to serve clients in a responsive way.
“We have been known as Toyota Uganda since 2005. However, increasingly, we have felt the name does not encompass the full breadth of mobility solutions that we offer, over and above the Toyota brand. The rebrand to CFAO Motors Uganda allows us to align with our CFAO Group philosophy that seeks to strengthen our investment in Toyota whilst at the same time offering additional mobility solutions.”
”We will continue to invest in the Toyota business, the most important thing is service, because our first priority is customer satisfaction, and we will continue in that direction, its never perfect, we will see how to continue and put more efforts, we will dedicate additional mobility solutions under the CFAO Motor platform, the team remains the same, we are all in this room, the organisation remains the same,” Pelletier added.
CFAO Motors Uganda clarified that as part of the transformation, the company will maintain its role of being the exclusive distributor of brand new Toyota vehicles and spare parts in Uganda, plus offering manufacturer’s warranty.
Pelletier said under the new name and face, the company will also start selling used/old vehicles beginning next year (2023). Adding that since 90% of the cars in Uganda are old, with only 10% being new, CFAO aims to enjoy a 55% market share in a tandem.
Asked whether CFAO Uganda which is mainly focusing on mobility will venture into other domains, Pelletier said as entrepreneurs, they are “watching for opportunities” and once they are available and make “business sense”, the company will invest in them.
It should be noted that Toyota Uganda, now CFAO Motors Uganda are the official distributors of brand-new Suzuki vehicles, Yamaha motorcycles, Hino Trucks, and Toyota forklifts.
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