Entertainment

Rushlake Media Channel launches TidPix FAST Channel in North America

Rushlake's TidPix FAST Channel features premium films like Kafa Coh (Uganda)

Rushlake Media GmbH, a leading multi-platform network, is excited to announce the launch of its TidPix FAST channel for African content on a number of platforms across the North American market and beyond.

TidPix is a 24/7 leading streaming brand for authentically African content from the continent’s most exciting filmmakers. The channel is entirely curated and managed by the Rushlake Media Nairobi team with Edward Mulandi as Lead Channel Manager.

With premium feature films like Kafa Coh (Uganda), Bangarang (Kenya) and Vindictive (Nigeria) as well as popular series like Nairobi Law (Kenya) and All That Glitters (Ghana), catering to an English-speaking audience, this new deal will take authentic African stories to a massive new market in North America and beyond.

The Lead Channel Manager Edward Mulandi speaking of the launch said; “Launching TidPix has been a rewarding challenge and has proven to be a fantastic opportunity to offer a genuinely African channel for all FAST consumers. FAST promises great value for those looking to watch brilliant, exciting and authentic African films without a significant barrier to entry and ease of access. TidPix fulfills that mandate by acquiring and curating these modern African classics and hidden gems with its vibrant soul, powered by a passionate Nairobi-based team who seek to bring Authentically African Stories to the World.”

With these platform deals, brokered by Geoff Clark of acTVe in Hollywood, Rushlake Media further strengthens its position as the home for entertaining African content globally and makes another leap in bringing African stories to the world.

The Channel’s Founder and Managing Director Philipp Hoffman elaborated on the company’s multi-platform-strategy where TidPix plays a paramount role saying;“Since we launched TidPix on Africa Day in 2020, it became one of the go-to destinations for audiences interested in authentically African content. Bringing the channel to the global FAST market now, allows even broader audiences to enjoy African content and opens up additional monetization for the filmmakers and streamers we partner with.” 

TidPix has launched or is currently in the process of launching on the following platforms:  VIDAA, TCL, FreeMovies+, and RlaxxTV with six additional platforms to be announced over the coming weeks. The aim of TidPix is to reach  41.6 million African Americans and Africans living in the US, who are currently underserved with authentically African content. (Bridge.G,2022-“https://variety.com/vip/are-african-americans-underserved-by-fast-channels-1235322725/”).

The Rushlake Media team is currently attending the upcoming Durban FilmMart, https://durbanfilmmart.co.za/, 21 -24 July to engage with producers and filmmakers regarding this exciting opportunity to take African stories directly to the massive North American audience.

Rushlake Media’s other streaming properties include: Kino on Demand, the streaming service bridging the gap between cinema and VOD;  Goethe on Demand that streams on behalf of the Goethe Institut and brings German cinema to the world; as well as streaming for a range of film festivals around the world.

About Rushlake Media

Rushlake Media (RLM) is a Multi-Platform-Network with offices in Cologne/ Germany and Nairobi/ Kenya. The company was founded in 2013.

Based on its own proprietary streaming technology, as well as on third-party platforms, Rushlake addresses the content needs of specific target groups or niche audiences more efficiently and enables rapid deployment and profitable monetization.

For platforms and streaming providers, the channel offers many program hours of branded and market-proven content, highly attractive to their specific audiences.

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