betPawa, FUFA sign sh1.2bn partnership to bolster local talent

betPawa's Managing Director, Mr Ntoudi Mouyelo and FUFA President Moses Hassim Magogo pose for Photo at the Launch of the multibillion partnership on Wednesday 6th September 2023

Kampala, (UG): In a move to boost the game of football in Uganda, betPawa has entered into a monumental partnership worth 1.18 billion shillings ($320,000) with the Federation of Uganda Football Association (FUFA) to nature local talents.

The fund is to nurture and cultivate more careers within Ugandan football, to activate and bolster existing fan bases, according to Ntoudi Mouyelo, Managing Director at Mchezo Africa which owns betPawa.

Speaking during the launch at Fairway Hotel in Kampala on Wednesday, September 6, Mr Mouyelo expressed excitement toward the historical partnership saying the move aims to accelerate Uganda’s football in general.

“We are thrilled to collaborate with FUFA in accelerating the growth of Ugandan football. This partnership is a significant investment in our local players and teams, and together, we can enhance the experience for fans and players alike. We are creating more opportunities for all those involved in Ugandan football.”

This big collaboration which promises to reshape the landscape of Ugandan football also signifies a shared commitment to nurturing local talent, enriching the fan experience, and uplifting football standards throughout Uganda. 

The partnership will also activate and bolster existing fan bases while expanding their reach nationwide, and motivating players with the Locker Room Bonus, said Maouyelo.

“Under this partnership, we are introducing the Locker Room Bonus which offers players fast and direct benefits. The players who make the squad list per match will get cash tokens sent to their phones after the game if their team wins. We are setting aside 25% of the value of this partnership towards this LRB,” explained Mouyelo on his part.

The partnership’s signing also marked the official launch of three sponsored properties for the FUFA 23/24 season: the FUFA Drum, the betPawa BIG League, and the betPawa Futsal League.

Thrilled by the great opportunity and development this partnership will bring to Uganda soccer, the FUFA President, Moses Hassim Magogo echoed his warm-hearted gratitude towards betPawa for the fruitful partnership and hoped for a journey which will yield success in the game of football.

“I want to express my heartfelt gratitude to betPawa, and all our foot enthusiasts who stood by us through thick and thin. Today, we embark on a journey that holds immense promise for Ugandan football,” said Mr Magogo.

“The partnership marks a pivotal moment for Ugandan football. It is more than just financial support; it is a firm pledge to the future of our beloved sport, a promise to double down on our shared vision for progress,” he added.

FUFA President Moses Hassim Magogo speaking at the launch on Wednesday

Mr Magogo believes that with this mega partnership, FUFA will achieve its long-term goal of developing the country’s football to the international level. “Our primary focus has always been the development of football in Uganda that’s par to international standards from feeder leagues all the way to the top & this partnership reinforces our unwavering commitment to that cause,” he said.

As the leading sports betting company with a strong presence in Africa which can be vividly seen by its success in Ghana, Kenya, and Rwanda, highlights its ability to drive sports growth through supporting local communities and sports development.

In Uganda, the Federation of Uganda Football Associations (FUFA) is the governing body of football.  The body is dedicated to the promotion and development of football in Uganda and represents the country in international football competitions.

Meanwhile, Rogers Byamukama, the FUFA EXCOM member in charge of Marketing equally congratulated the partnership, saying the fruitful discussion being raised by the partners involved will change the narrative of Uganda football to a dream come true.

In this new collaboration with FUFA, betPawa is dedicated to developing football infrastructure that benefits local communities and will take up Title Sponsorship of Futsal and the Big League to create an end-to-end football development pathway with the ultimate aspiration is to elevate the standard of football in Uganda.

This partnership represents a remarkable fusion of sports, business, and community development. As betPawa and FUFA combine their strengths, they are poised to inscribe a new chapter in the annals of Ugandan football history, with the ultimate objective of establishing Uganda as a footballing powerhouse on the African continent.

Benefits under Futsal competition will include awards for MVP of the season, best goalkeeper, coach, player of the season, most assists and young player of the season.

Similar award categories, supported by betPawa, will be given out in the Big League as well as an overall token for the league’s winning team which is among the four clubs that earn a promotion to the country’s top tier league at the end of each season.

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