Business

Radio 4 secures multi-million advertising deal with Mandela Millers

Radio 4 Station Manager Kungu Al-mahadi Adam and Eng Richard Buyi Wandawa from the Mandela Group Technical Department at the signing (PHOTO/Courtesy)

Radio 4, one of the fastest-growing radio stations in Uganda has signed a mega advertising deal worth millions of shillings with Mandela Millers, one of the 13 leading brands of Mandela Group.

The deal that involves, among others, spot adverts for Supreme wheat and maize flour, as well as show sponsorships for the station’s shows, was signed on Tuesday, January 2, and takes immediate effect lasting for twelve months (one year).

Speaking right after signing the contract, Eng Richard Buyi Wandawa from the technical department at Mandela Group, heaped praise on Radio 4’s quality programming, as well as expressing confidence in the station’s ability to deliver and reach millions.

“Mandela Group does not only mind the quality of its products, but also the quality and efficiency of our partners, and so, we have been following Radio 4 for a long time, and we are hopeful that given its quality programming, it will deliver our message to Ugandans such that they effectively benefit from what we do,” explained Mr Wandawa.

“To our clients, our weekly show on Radio 4 every Monday from 7 pm should be a must-listen because it will touch things that concern everyone, including road safety and healthy eating.”

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“I also appeal to everyone who is yet to taste Supreme wheat flour and Supreme maize flour to try it today and be a testimony to our quality products,” he added.

On his part, the Station’s General Manager, Kungu Al-Mahadi Adam thanked Mandela Group for the partnership and promised to give the group value for their money.

“Mandela Group now joins a number of other corporate and big campanies already advertising with Radio 4, and we are grateful as a mass and people’s station for this partnership. This is a sign of confidence in us and the quality of our work, and we are so humbled,” Mr Kungu said on Tuesday.

“Today, Radio 4 is among the leading stations in the country, and we pledge to give Mandela Group value for their money as we do with other leading brands in the country already working with us,” he added.

Mandela Millers are leaders in wheat and maize milling offering a premium range of wheat and maize products. The company supplies quality goods to a range of varied customers, including well-known brands such as On The Go Supermarkets, Shoprite, and Quality Supermarkets.

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Other brands of Mandela Group include, among others, City Oil, City Service, City Tyres, Mandela Millers, City Retread, Cafe Javas, CJ’s, and Mandela Auto Spares.



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