Kampala, Uganda: Powerlong Group, a leading Shanghai-based developer with over 35 years of experience and more than 50 landmark projects across Asia, has identified Uganda as its priority entry point into Africa.
The company, renowned for its expertise in urban complexes, industrial parks, commercial real estate, and smart city ecosystems, is positioning itself to align with Uganda’s ambitions for industrialization, job creation, and economic transformation.
Ambassador Abbey Walusimbi, Senior Diaspora Affairs Advisor to the President, welcomed the Chinese delegation led by George Fu, Executive President of Powerlong Group Development Limited, during a strategic visit to Uganda.
The group is in the country at the invitation of the Office of the President (Diaspora Affairs) to explore high-impact investment opportunities aligned with Uganda’s development priorities.
“We welcome all your project proposals, and the government is ready and willing to offer you the necessary support, including access to raw materials,” Ambassador Walusimbi said. He commended the historic and growing ties between Uganda and China, crediting President Xi Jinping and President Yoweri Museveni for fostering strong cooperation that continues to attract investors, boosting Uganda’s industrialization, value addition, and job creation efforts.
Ambassador Walusimbi encouraged the Chinese investors to diversify beyond real estate into Uganda’s tourism sector. “The beauty of Uganda is as good as that of China. Like how you have pandas, we have silverback gorillas, 60% of which are in Uganda. We invite you to explore tourism alongside your other investments.”
George Fu disclosed plans for large-scale urban commercial complexes in Uganda that will serve as shopping centres and employment hubs. “Our first phase will create over 38,000 jobs, with more opportunities arising as we expand. We are committed to bringing more investors into Uganda,” Fu stated.
Powerlong’s vision includes investments in malls, hospitality facilities, skilling centres, and smart urban ecosystems aimed at positioning Uganda as a regional hub for innovation, commerce, and sustainable urban development, aligning with President Museveni’s socio-economic transformation agenda.
Paula Williams Madison, former President and General Manager of KNBC Los Angeles (USA), stressed the need for practical, skills-based training aligned with Uganda’s labour market demands.
“Uganda faces a challenge where a well-educated population struggles to find employment. Addressing this requires job training, mentorship, and aligning education with industry needs.”
Elrick Williams, an international investor, noted that their ventures would deliver economic dividends through job creation, infrastructure development, and Uganda’s enhanced profile as a destination for foreign direct investment.
Hiromi Abe, Private Secretary to the President on Investment Matters, assured the investors of peace, stability, improved infrastructure, and a ready market of over 300 million people across the East African region.
“Uganda offers strategic opportunities through its 25 industrial parks and remains fully committed to supporting serious investors.”
Powerlong Group’s global portfolio includes over 20 subsidiaries, 130 trading shops, a workforce exceeding 10,000 people, and assets surpassing RMB 200 billion. It has earned recognition among China’s Top 100 Real Estate Developers and Top 10 Brands of China Commercial Real Estate.
The delegation also included Justin Yongtang Zheng, Vice President, and Eric Lau, General Manager of Powerlong Group Development Limited, among others.
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