Global: WhatsApp has introduced a new feature that allows users’ status updates to be shared by others on their statuses, marking a significant change in how content circulates on the messaging platform.
The feature, which is now available in the latest version of the social-messaging app, enables contacts to share a user’s status directly to theirs, increasing the potential reach of shared posts.
Previously, WhatsApp status updates could only be viewed by contacts chosen by the user and could not be forwarded. With this update, users can manage their privacy settings to allow or restrict the sharing of their status, giving them greater control over who can amplify their content.
The new feature is seen as a move to boost engagement amid stiff competition from other social messaging apps that offer broad sharing capabilities.
WhatsApp says the update aims to combine increased user interaction with continued privacy protection, as users still determine who can view or share their status.
Tech experts highlight that the update could be beneficial for marketers, influencers, and everyday users seeking to extend the visibility of their posts while maintaining security over their personal content.
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