As it is popularly said, content is king, and with every passing day, this gets truer. Unsurprisingly, businesses today are investing enormously in content, hoping to capture as many eyeballs as possible – building trust and rapport via offering value-adding content to their audience.
Here is the reality. Blogging -typically SEO — is now becoming ferociously competitive. On WordPress alone, more than 2.750 million blog posts are published every day! This gives readers so much to read about.
All these blogs battle to rank high on search engines. This is frightening, right?
Therefore, we understand you are eager to learn how to write a blog post that stands out amidst this hurricane of content flooding the internet. Good news, we will tell you all you need to know.
Connect emotionally with your audience
A top-quality blog post is far more than just jampacking words together for search engines. There must be that emotional flavor that connects your readers to your article.
Empathy is critical here, and your audience should be confident that you share their pain point; hence, you publish the content to HELP.
This is where many bloggers get it wrong. In desperation to sell, they forget to first help the reader solve his problem.
The majority of the readers visiting your blog are coming to be educated.
If they wanted to buy, they had shops and stalls around them to go. Of course, this doesn’t mean you can strategically insert calls to action in your blogs or optimize your blogs for sale.
But it must be a win-win: value for your readers in exchange for their dollars. And guess what? Value is best served to your audience when you tell them a sentimentally compelling story.
This is why many bloggers are successfully resorting to the storytelling approach in their blog posts.
Emotionless and boring blog posts lack that human edge that captivates your readers. A bit of humor wouldn’t hurt if used intelligently to liven the blog post.
Make sure not to overdo your humor, so you don’t diminish the credibility of the article or your authority.
Understand who you are writing to
Your blog post must be fully customized to your audience. You have to step into your audience’s shoes and talk to them as they would like to be talked to.
Many bloggers just jump on their computers and start writing to some “arbitrary” reader.
What if I told you the average person consumes 34 gigabytes of information every day? Would you yet want to pester your audience with meaningless blog posts?
I guess your answer is a big NO.
This explains why you have to get your blog posts PERFECT and flawlessly streamlined to your audience.
This means you must understand the behavioral profile of your audience. What appeals to them, and what tone is more befitting?
Your content will be terribly misplaced if it doesn’t rhyme with the audience you are writing to.
Keep it simple stupid
Simplicity is the spice of contemporary blogging. It is unfortunate that many bloggers mistake their blogs for the perfect destination to display their literary prowess.
But not. The heart of blogging is communication. This means transmitting your message as simply and concisely as your audience would enjoy it.
Resist the temptation to laden your content with big words. Also, avoid desecrating your content with fluff.
Being that your audience won’t want to spend too long on your blog, you want to give them your message as soon as you can.
Enhance your blog posts with graphics
Statistics show that people today are getting bored with text and all that hectic reading…they simply want to WATCH it!
Don’t blame them; the human brain processes images 60,000 times faster than text! Visually spice the blog post with graphics, infographics, and even video. Google even loves your blogs that way!
The good news is that today, you must not be a seasoned Photoshop guru or graphic design connoisseur to produce visually appealing graphics.
Contemporary design tools like Canva, Crello, and Stencil enable you to create stunning graphics (mostly through easy drag-and-drop facilities) without minimal experience in professional graphic design.
Don’t choose SEO ahead of your readers
It is true that you need SEO to organically enhance the visibility of your blog on search engines like Google.
For that, you would need to insert keywords into your content for search engine crawlers to pick up.
But the integration of the keywords must be carefully done so that it doesn’t hurt the audience’ reading experience.
Yes, sprinkle in the keywords but keep it as natural as possible so that the article flows freely and the reader enjoys it. Also, make sure to steer clear of keyword stuffing.
Even Google terribly hates it!
So here you go! Here are tasty tips for writing a blog post that completely captivates your reader’s attention – and, yes, getting them to click that call to action.
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