Ruparelia Group’s Rosebud Flower Farm, a leading grower, and export of Rose Flowers in Uganda has acquired an international Fair-trade certification, a move which will the company boost its flowers production open to all major flower markets across the world.
This was revealed on Friday, August, 7, by Mr. Rajiv Ruparelia, the Ruparelia Group Managing Director while giving out over 2000 mattresses to farmworkers in the 10 villages surrounding the Namulanda based flower farm in Entebbe, Wakiso district.
“We now have international certification meaning Uganda now exports quality flowers to major markets. We have also attained fair trade standards which means we sell at good values which benefits the country and our workforce” Rajiv said.
The Fairtrade Certificates accreditation means Rosebud can now sell its flowers in all international markets making the flowers too competitive on the world market.
Rajiv says there are plans in the works for further expansion.
“The market abroad is very big. Even if we increase the acreage of our farms we will not satisfy the entire market. This means we need to increase productivity using good farm practices that we have used for many years. If you work hard we shall all benefit as a family,” he told the workers.
Mr. Rajiv further called for unity and hard work emphasizing the need to amicably address any disagreements that may arise.
“We are a family and trust me, your interest is our interest too. We are all in this together to ensure your livelihoods are improved…That you can take your children to school and have a good life. So let’s work hard together to achieve together,” he implored them.
Rosebud is owned by East Africa’s Richest business mogul Dr. Sudhir Ruparelia. The Company founded in 2000 exports over 150 million flowers annually.
The company which started on farmland worth 13 hectares has now grown to over 60 hectares under greenhouses and employing over 1,500 staff.