Corporate Affairs

Copia Global targets Pan-African growth with new leadership appointments

Caren Robb the new Copia Global CFO brings on board over 20 years of experience leading teams across thirty countries, specializing in finance, governance, risk, analytics, corporate affairs, transformation, and strategy for the retail and financial services sectors.

Collage photo of Dominic Dimba – Managing Director, East Africa and Caren Robb – company’s Chief Financial Officer (PHOTO/Courtesy).

NAIROBI, KENYA: Copia Global has announced new appointments to its leadership as the organisation deepens its focus on regional growth and continues to pursue its expansion strategy. 

The company early this month 14 announced the appointments of Caren Robb as Global Chief Financial Officer, Mike King as Chief Technology Officer, as well as the appointment of in-house leader Dominic Dimba to Managing Director, East Africa with immediate effect. 

“These new appointments position Copia for long term success, while enabling us to deliver on our ambitions and create more value for our customers, communities and shareholders,” said Tim Steel, CEO, Copia Global. “These highly talented leaders will provide additional global perspectives and regional experience across key facets of our business.” 

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Copia Global is the only B2C platform providing e-commerce solutions for the rapidly growing 750 million middle to low-income African consumers through mobile applications, agent networks, and an innovative last-mile logistics system. 

Caren Robb will harness over 20 years of experience in leading teams across thirty countries, having specialized in finance, governance, risk, analytics, corporate affairs, transformation, and strategy for the retail and financial services sectors.

Prior to joining Copia, she has worked with Standard Chartered, Woolworths, RCS, Jumo, Letshego, and Finca. 

Mike King brings extensive experience in building specialised technology solutions for retail and has worked with large and small retailers across Europe and within retail systems vendors. He will lead the transformation of Copia’s technology to support the next phase of the company’s growth and be ready to service customers directly across all markets securely and reliably. 

As the former Chief Financial Officer for Copia Kenya, Dominic will take on his new role having amassed over 20 years in strategic, financial, strategic and business development roles on three different continents.

He will be responsible for overseeing the operating and financial performance of Copia’s Kenyan and Ugandan businesses and driving profitability through growth, margin improvement and unit cost optimisation. 

About Copia Global 

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Launched in Kenya in 2013, Copia Global harnesses mobile technologies, a network of local Agents, and proprietary Copia Logistics to reach a market that formal retail and Western e-commerce models cannot. Copia brings quality products at the lowest market prices delivered at no cost to thousands of customers daily. The company has fulfilled more than 13 million orders in Kenya and Uganda. Enhancing the e-Commerce model is Copia’s Digital and Financial Services, launched in 2021 to build products in payments, credit, and loans that strengthen participation in Copia’s e-commerce ecosystem by lowering transaction friction. 

The company has built a network of over 38,000 Agents, small shopkeepers who serve as order and delivery points, across Kenya and Uganda. This allows customers to choose how they interact with Copia – online or offline. Operating its own technology-enabled world-class logistics service, Copia can deliver to the most remote locations, even in places with poor road infrastructure or lack of addresses, at no additional cost to the customer. Urban and diaspora-based consumers can also use the service to shop for loved ones back home at 

For more information on Copia Global, please visit Also, follow Copia on social media via Twitter @CopiaKenya and Instagram @CopiaKenya

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