Guinness commits shs110m in first-ever Women in Football Bonanza

Kampala, (UG): Uganda Breweries Limited, through their brand Guinness, has announced a groundbreaking partnership with the Football Association of Uganda (FUFA) worth UGX 110M in a move to celebrate the women’s football development in the country.

The brief ceremony, marking the beginning of this exciting collaboration, was held on Wednesday, November 15th at the Uganda Breweries Limited (UBL) Head offices in Luzira.

Through the partnership, UBL will organize the first-ever Women in Football Bonanza scheduled to take place on November 29, 2023, at Kampala Sheraton Hotel.

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The Women in Football Bonanza seeks to acknowledge and applaud FUFA’s relentless efforts in developing women’s football in Uganda over the past decade.

In 2015, FUFA established the Women Elite League, marking a turning point in their strategy to elevate women’s football to new heights.

Furthermore, FUFA has been proactive in organizing capacity-building courses designed to encourage women to assume various roles within the sport. As a result, women have found greater involvement in areas such as marketing, communications, coaching, training, instruction, and administration.

Hon. Nakiwala, addressing guests at the launch of the partnership, emphasized its significance, stating thus; “It is from such a background that FUFA has partnered with Guinness to empower women to thrive and leave their mark in a predominantly male-dominated sport like football, where they might otherwise be vulnerable.”

UBL’s Head of Beer, Ms Matilda Babuleka, revealed that Guinness is injecting “Shs110m in cash and kind for five years” to create an annual celebration known as the “Women in Football Bonanza”

She expressed excitement about the partnership, stating; “Under our ‘Black Shines Brightest’ campaign, we also want to shine a light on women’s football in Uganda.”

She added; “We are grateful to FUFA for their efforts to ensure that all top men’s teams have a women’s side as well. The FUFA Women Super and Elite Leagues, along with the active national teams, are significant strides that we are proud to be part of.”

With an intriguing journey in women’s football dating back to 1924, FUFA’s ten-year transformation has seen remarkable progress. 

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The Women in Football Bonanza aims to bring together women in football to celebrate their achievements, highlights, and challenges, fostering a strong sense of unity and collective pride.

This year’s event will feature a symposium aimed at showcasing initiatives that can support the welfare of women in football.

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