Mbale, Uganda: The Bugisu Cultural Institution has commenced an ambitious exercise to identify, profile, and document tourism sites across the Bugisu sub-region as part of broader efforts to promote local tourism and preserve the region’s cultural and natural heritage.
The initiative was announced by the spokesperson of the Bugisu Cultural Institution, Steven Masiga, who said His Highness Umukuka Jude Mike Mudoma had tasked the institution’s Minister for Tourism, Hon. David Wadada, to spearhead the exercise.
Masiga said the cultural institution intends to work closely with the Ministry of Tourism, Wildlife and Antiquities, local governments, and other stakeholders to ensure that tourism attractions across Bugisu are properly identified, documented and promoted.
“The cultural institution needs to work closely with other stakeholders like the Ministry of Tourism and local governments to ensure that such tourism sites are properly identified and named,” Masiga said.
He noted that despite Bugisu’s rich tourism potential, many residents remain unfamiliar with several attractions within their own communities.
According to Masiga, Umukuka Mudoma is determined to change this by championing domestic tourism and encouraging the Bamasaba community to explore the region’s unique landscapes, cultural sites and historical landmarks.
As part of the campaign, the cultural institution plans to organize the Wanale Trekking Challenge, an event expected to attract thousands of participants in the week leading up to World Tourism Day celebrations, which are scheduled to be hosted in Mbale City.
Masiga said the initiative forms part of a wider strategy to position Bugisu as one of Uganda’s leading tourism destinations.
He cited the recently explored Taraja ya Mungu, popularly known as God’s Bridge, as one of the region’s remarkable attractions deserving greater visibility.
Located along the Uganda-Kenya border, the site is renowned for its unique natural formation and the mysterious movement of water beneath the bridge.
“Recently, together with our cultural media team, we trekked for over five hours to reach Taraja ya Mungu. It is a wonder tourism feature that our people should visit and witness for themselves,” Masiga said.
He described the attraction as a symbol of the region’s untapped tourism potential and urged both local and international visitors to explore Bugisu’s natural wonders.
The cultural institution believes that increased tourism promotion will create economic opportunities for local communities while preserving cultural identity and heritage for future generations.
The profiling exercise is expected to cover cultural sites, historical landmarks, caves, waterfalls, mountains, trekking routes and other attractions across the Bugisu region.
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